Part A. Talk about the nefarious ways mortgage professionals can, have and will dupe consumers.
Part B. Enlighten consumers on how to avoid such practices and give advice on how to find and align with honest, ethical and transparent mortgage professionals.
Throw yourself under the bus and come across as a former deceptive con artist (decepticon?)…Shock and Awe, Bombs over Baghdad…
I was supposed to have ample time to cover these issues but instead got crammed into 3 minutes of self-vilification.
For example, question 1: Whats the worst thing you’ve ever done?- Ehhhh…
‘Talk about forging documents’- Ummmm…
I received more than a few emails from mortgage professionals calling me names I haven’t heard since grammar school…including an uncomfortable call from my mom.
Well it is TV, so the sensational story angle should’ve been expected. It just felt like ‘Inside Edition’ more than ‘Help The Consumer’.
Anyone who knows me or has read this blog for even a modicum of time knows I am one the most outspoken advocates for industry reform to restore consumer confidence. I’ve dedicated the last 18 months of my life to developing a product, service and ultimately a community of mortgage professionals who can restore said confidence to a shaken and disjointed industry.
I’m also of the mindset that (almost) any publicity is good publicity if it adds to your Brand. Too many businesses and individuals fail to recognize how important Branding is, which is highly thoughtful and concentrated marketing.
Controversial, compelling and hard hitting has always been, and always will be, part of The XBroker Brand…Dirty ex-mortgage broker looking for forgiveness for past sins?..no so much.
The spot was extra ironic since two days prior I met Dan Green in Chicago, where over a fantabulous Greek dinner we discussed how important it was to rally the messaging back towards the positive in and around the mortgage industry. Those who can differentiate themselves under this context will become this down markets shake-out winners.
There are myriad of outstanding mortgage professionals still in the industry and a ton of opportunity for those willing to adopt, adapt and integrate the ways of New Social Media (aka Web 2.0.) into their businesses. Social media is a potent yet still evolving marketing strategy for the mortgage industry, its early in the game and many traditionalists don’t (can’t) understand it…Do not let that dissuade you!…Create, focus and grow your brand…reinvent, improve yourself and your business continuously. Create the conversation and move the market.
Who else in and around the mortgage industry is executing a stellar New Media and branding startegy?
Dan Green and his Bring The Blog product and service.
Daniel Martin of Mad Mortgage World
Do you know of any others? Let me know!